Ajax Girl

Yahoo! comScore lowers due to outdated page view metric

Written by on December 14th, 2006 in Ajax News.

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There have been a couple of articles on the so called rise of MySpace over Yahoo! in the comScore metrics.

This one is getting beat to death. The notion of Ajax lowering page views as a bad thing is dumb.

Using Ajax to get more data that users want in a more usable fashion? Good.
Can you push more targetting better ads using Ajax? You could.
Do other design choices change page views? Yup. I could change Ajaxian to have less posts per page, or only show a summary forcing users to click through to the full postings (ditto on RSS feeds). We do not do that as that isn’t what users want. Our page views are lower than they could be, but who cares.

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