FeedBurner Releases Major User Engagement Report
Written by on February 22nd, 2007 in Ajax News.
RSS management megavendor FeedBurner released an interesting report this morning about the relative market shares of the various leading RSS reader vendors. The statistics go beyond mere subscription numbers and focus on what FeedBurner says is more important - reader engagement.
That engagement is measured in two ways, the number of times the feed’s items are loaded and displayed in the reader (called views) and the number of times a feed’s link is clicked through (called clicks). TechCrunch, for example, may now have almost 300,000 people subscribed to its feed who log on to their feed reader in a given day - but only a portion of those people view the TechCrunch feed in particular on a given day. I know I’m subscribed to many feeds that I almost never actually read, FeedBurner’s engagement metrics try to parse that behavior out from active readership.
The winning vendors in reader engagement are interesting but so are the larger implications of the numbers being reported. Full details and discussion below the fold (for those not viewing this in a feed reader, that is!)
The moral of the story is that Google Reader has come out of nowhere and stolen the hearts of active RSS users.
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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/94338906/