Breaking: Google Spends $3.1 Billion For DoubleClick
Written by on April 13th, 2007 in Ajax News.
About 20 minutes ago Google announced that they have acquired DoubleClick for $3.1 billion in cash (nearly double the size of their YouTube Acquisition). Microsoft was reportedly in a bidding war with Google for the company. Google gets access to DoubleClicks advertising software and, perhaps more importantly, their customers and network.
DoubleClick was founded in 1996. DoubleClick was taken private in 2005 by Hellman & Friedman and JMI Equity for $1.1 billion. The New York Times is reporting that DoubleClicks revenues are about $300 million/year.
Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.
Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/108898567/