Dear No First Name
Written by on April 13th, 2007 in Ajax News.
A PR firm wrote us a letter to win our business. It was signed by their Director of Business Development.
The letter detailed the awards they’ve won, the placements they’ve achieved for their clients, and the number of clients they’ve had that have been acquired or gone public.
It sounds impressive, but it all started with “Dear <No First Name>.” The big picture is a bunch of little pictures. Get the basics wrong and you get everything wrong.
Source: Signal vs. Noise
Original Article: http://www.37signals.com/svn/posts/372-dear-no-first-name