How Much Is Your Soul Worth? PayPerPost Now Lets Bloggers Set The Price
Written by on May 27th, 2007 in Ajax News.
PayPerPost, the controversial blogging service that lets advertisers purchase commentary on blogs, has released a new product called PayPerPost Direct. The new product is a widget that bloggers can add to their blogs that announces their willingness to sell blog posts.
Previously, bloggers perused listings on the PayPerPost website, looking for opportunities to make a few extra dollars. Now, bloggers can set their own minimum price when creating a widget, and let advertisers come to them directly.
This feature subtly shifts the way the company approaches the market. The current system has advertisers paying a set fee per post regardless of the differences in blog size or authority. The result was a low average fee of a $5 or so, which didn’t attract the larger blogs. Now that bloggers can set their own price and engage with advertisers one-on-one, we may see a few of the larger ones begin to use the service. Competitor ReviewMe has a similar approach that pays large blogs more, although the price is based on an algorithm.
PayPerPost keeps 10% of fees generated through the Direct product. Their standard fee on their normal product is a 35% cut.
We’ll wait and see if any of the large blogs adopt this anytime soon. PayPerPost is still deeply flawed - it allows advertisers to demand positive writeups, and they do not require bloggers to disclose within the post itself that it is sponsored text.
Look for a press release later this week. An overview video is available here.
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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/120019283/