Why most copywriting on the web sucks
Written by on June 8th, 2007 in Ajax News.
Most copywriting on the web sucks because it’s written for the writer, not for the reader. Great copy is written for the reader, not the writer. Write for the reader. That is all.
Source: Signal vs. Noise
Original Article: http://www.37signals.com/svn/posts/454-why-most-copywriting-on-the-web-sucks