Could Microsoft Knock Off Yahoo To Become Google’s Biggest Competitor?
Written by on July 10th, 2007 in Ajax News.
As much as I would have thought such a post title would have been absurd a week ago, it could happen. According to the latest search market share figures released by Compete, MSN/ Live increased its market share by 67% from May to June 2007, putting Microsoft’s share of search at 13.2% behind Yahoo at 19.6% and Google on 62.7%. Over the year, Microsoft’s search traffic is up 47%.
Despite a $100million Crispin, Porter + Bogusky advertising campaign, Ask saw its share of the search market decrease from 3.5% to 3.3%, although to be fair to Ask, Compete recorded a 2.6% rise in traffic.
Is this a sign that Microsoft could actually overtake Yahoo to become Google’s largest competitor, or a statistical blip?
Microsoft has the advantage of having their search properties open as the default homepage on IE7, and with Vista shipping over this time frame it could be a case that some consumers are simply using the default search page or search box they are presented with. What could position Microsoft as Google’s No.1 search competitor is the continuing slide of Yahoo, who dropped 16.3% on volume and 7 percentage points on market share over the last 12 months.
Credit to Microsoft though: it looks like their search strategies may finally be starting to deliver.
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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/132512020/