Microsoft Acquires Advertising Exchange Platform AdECN
Written by on July 26th, 2007 in Ajax News.
Microsoft announced today that it had agreed to acquire AdECN, an advertising exchange platform company based near Santa Barbara.
AdECN offers a real-time, auction-based, neutral exchange for online display advertising that works in a similar way to stock exchanges. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the exchange for its publishers.
AdECN is a direct competitor of Right Media, a company acquired by Yahoo in April for $680 million. Microsoft previously acquired online advertising network aQuantive for $6 billion in May.
Microsoft said the acquisition would assist Microsoft in building a comprehensive search and display advertising platform “that helps advertisers and publishers maximize ROI on digital advertising investments.”
AdECN was founded in 2003. The acquisition price was not disclosed.
Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0
Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/137744633/