Ajax Girl

NoFoodHere is a search engine that enables users to search the web with “the flexibility of tabbed searching and results that stream down the page in real-time.”

NoFoodHere is not trying to refine the search results (the site is currently pulling Yahoo results with a move to Google being considered) but is trying to change the way a user interfaces with a search engine.

The tab browsing allows users to run multiple search queries concurrently in the same browser window; not an earth shattering feature but some what handy. Where NoFoodHere gets interesting is with the results themselves. The whole concept of clicking through page after page of search results is gone with NoFoodHere. The site automatically loads a long list of search results to start with, then as a user scrolls down the page more results are loaded in real-time. In effect, you could end up with thousands, or even more results on the one page, all without the need to click a page. It’s a feature that works very well; in testing I found it more reliable than Google Reader when it came to showing additional results as I moved down the page.

NoFoodHere comes from Frankston (Vic), Australia based Jordan Bayliss-McCulloch, a third-year Engineering student at the University of Melbourne.

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Source: TechCrunch
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Making headlines in the United Kingdom Friday was news that a number of Facebook advertisers had canceled their advertising due to their ads being displayed next to dubious content.

First Direct, Vodafone, Virgin Media, the AA, Halifax and the Prudential withdrew their Facebook advertising after it was disclosed that their advertisements were being displayed on the Facebook page of the British National Party (BNP). The ads of the six companies were being rotated through the BNP’s page along with other advertising. Facebook is said to be unable to block campaigns on specific Facebook pages.

It seems a little strange in 2007 that advertisers would have been naive enough to believe that a run of site style advertising campaign on a site as large as Facebook would not have resulted in advertisements appearing next to dubious content to start with. As The Register points out, Vodafone’s UK rival Orange currently has their ads appearing on the Facebook page of the Aryan Satan Worshipers. Of course, no sane person would draw the conclusion that Orange is indeed in favor of Aryan Satan Worshiping, this is how run of site advertising works.

The outstanding question is whether this is the thin end of the wedge. The issue of advertising being displayed against dubious content applies to any social networking site, not just Facebook.

Facebook, and other social networking sites will need to find ways to provide filtered delivery of advertising soon, or face the real possibility that advertisers may take their business elsewhere; the risk that their advertising may fuel unwanted campaigns against them based on the premise of guilt by association is real.

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/140586884/