Acquisition No. 2 For Sugar Inc.: Coutorture
Written by on October 8th, 2007 in Ajax News.
Sugar Inc., hot off their first acquisition (ShopStyle) two weeks ago, is announcing their second deal tonight - the purchase of fashion blog network Coutorture. Deal size is not being announced, but it was a mix of cash and stock.
Coutorture has a network of 230 blogs written by readers, who compete for headline space on the main Coutorture site.
Sugar Inc., with backing from Sequoia Capital and NBC Universal, may be paving the way for future blog and content rollups in the technology space. Fashion and celebrity gossip, the two content cornerstones for Sugar, drive massive page views. And the pedigree of the company’s investors allows them to pick and choose the best competing properties to acquire. How long, I wonder, before Sugar Inc. will it be before Sugar Inc. starts getting a few acquisition offers of their own?
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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/167209849/