Archive for December 3rd, 2007

AdMob + iPhone + LandRover = Good Results

Written by on Monday, December 3rd, 2007 in Ajax News.

A iPhone focused LandRover campaign powered by San Mateo based mobile advertising startup AdMob has seen some interesting results (video demo above).

AdAge has some details on the campaign here, but I obtained some raw figures from AdMob. Of those users who clicked on the Land Rover advertisement, 23% responded to at least one call-to-action on the landing page. 88% of those users watched the video, 9% entered their zip code to find a nearby Land Rover dealership and 3% used the click-2-call action, all of who were highly qualified leads. Of the 3% who clicked to call through the advertisement, 50% of the calls lasted more than 30 seconds and 20% of the calls lasted for more than a minute. Sales figures from the campaign were not available, but consider that the campaign was only 400,000 impressions; if LandRover had managed to sell one or two cars it would make the campaign more than effective.

The results would seem to indicate that the iPhone has become a more effective means of targeted mobile advertising campaigns than regular phones; the integration with Google Maps and the display of video provides a richer experience for both the viewer, and for the company seeking to expose their product.

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Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/194772345/

Ext 2.0 Final Released

Written by on Monday, December 3rd, 2007 in Ajax News.

We have seen the betas and the release candidates. Now we see the final release of Ext 2.0. Major congratulations to Jack, Rey, and the entire Ext community.

The Ext team is proud to announce that the official release of Ext v2.0 is available for download. This new version of the Ext framework is the culmination of many long hours of work and dedication by the Ext Core team as well as our community of testers and supporters. Ext 2.0 is a dramatic step forward from all previous versions of Ext, providing increased performance, ease of configurations, flexibility and UI capabilities.

We’ve also made learning how to use Ext much easier with a completely revamped document center and expanded & better organized samples. All of this without a significant library size increase in this new version.

New Features

The Ext framework has always been praised for it’s attractive UI components and top-notch foundation. It was important that Ext 2.0 carry on the reputation of providing a great base to build upon while incorporating new features that are unique to the Ext 2.0 framework. These include:

Grouping & Group Summary

Ext 2.0 introduces highly configurable single-level column grouping capabilities as well as summary rollups at the group level. These two additions are critical in decision support (DSS) and report intensive applications. Important to note is that Ext’s grid sorting functionality continues to work as expected, sorting data within each group set as opposed to sorting the whole grid.

Scrolling Tabs

The new Ext 2.0 scrolling tabs are truly amazing and provide for a much more flexible UI then traditional static-based tabs. I think Jack says it best:

Call me crazy, but I can sit, click and play with these tabs all day.

The tab metaphor is synonymous, from a UX perspective, with segmenting unique sections of data with the context of a page. With increased demand for data presentation via tabs, without the reciprocal increase in screen real estate, the team took a step back and decided to rethink the way that tab controls should function. The approach was to allow as many tabs as necessary to be created and display them within a scrolling metaphor. By extending the Ext.TabPanel control with a new “autoScroll” directive, all tabs added to the panel instantly fall into the scrollable behavior of the tab panel:

Anchor Layout

A common theme in desktop applications is the ability for form fields to be anchored to fit the size of their container. Unfortunately, HTML & CSS don’t easily lend themselves to this type of behavior, throwing off form element positions unless carefully crafted styles are created. Even with that, inconsistencies across browsers forces even further hacks to be developed to ensure that form elements remained positioned as expected.

Column Tree

In Ext 2.0, one thing we’ve focused on is providing examples of customizing Ext UI components. The example below demonstrates how easily the Ext tree panel can be customized to add support for columns in the nodes. A prime example of an application the could benefit from this would be a project planner as demonstrated below:

New API Documentation Center

We wanted to make traversing the Ext API as simple as possible and that prompted a substantive revamp of our document center. The new version continues to make use of the intuitive treeview metaphor but great expands on this by taking advantage of the new scrolling tabs feature being introduced in Ext 2.0. By selecting a specific API topic on the tree, a new tab will appear allowing developers to maintain multiple API documents open at one time instead of being limited to only one page at a time. A new search feature has also been added which acts to filter down the treeview based on a keyword entered into the search field.

New 2.0 Documentation

The Ext Team has been hard at work creating documentation for the 2.0 release. We now have several documents for new and existing Ext users that should come in very handy during the transition to 2.0.

Introduction to Ext

If you are brand new to Ext, you should start with our original tutorial, the Introduction to Ext. This tutorial was created for the original 1.0 release, but has been newly updated for 2.0. This is a great place to start if you’ve never written any code in Ext.
Ext 2.0 Overview
Ext Container ModelThe Ext 2.0 Overview is primarily intended for those with some prior experience with Ext, as it dives into some advanced topics. However, it is a great place to start for anyone just getting their feet wet with 2.0. This overview provides an introduction to all of the major new areas within 2.0 including:

Ext 1.x to 2.0 Migration Guide

Grid Upgraded from 1.x to 2.0Existing 1.x users should be happy to see the 1.x to 2.0 Migration Guide. Unfortunately, with changes of the magnitude made in 2.0, it was not possible to maintain complete backwards compatibility to 1.x. However, we have taken great pains to ensure that the upgrade path is as seamless as possible. This guide provides an extremely detailed overview of every breaking change between 1.x and 2.0, including comprehensive explanations of how and why each area changed. It also includes detailed API comparisons between classes when appropriate.

New 2.0 Samples

Prior to this release, the demos for Ext were consolidated into the API viewer making it cumbersome to differentiate what was a demo and what was part of the API document viewer. We have now detached the demos and organized them onto a standalone page. The applications are also grouped into specific subsections to allow Ext developers to drill down into applications that show specific Ext functionality.

Web Desktop

When the Web Desktop sample application was released during the Ext 2.0 beta process, people were astounded by the demo and could instantly see the power to build desktop-like applications using standards-based technologies.

Notice in the screenshot that modeless windows are being used within an MDI (Multiple Document Interface) paradigm to display data to the user. In addition, the Webtop has a taskbar and start menu implementation, again similar to many operating systems, that allow ease in determining with tasks are currently open within the webtop and fast switching between the open tasks.

Portal Samples

Building dashboard-style applications similar to iGoogle or PageFlakes are all the rage so we’ve included a demo application as a foundation for building a portal application. The demo includes functionality for smooth repositioning of the portlets via drag and drop functionality and each portlet has the standard minimize and close functionality found in similar dashboard implementations. In addition, each portlet has a settings icon which is bound to a custom event handler and allows Ext developers to define behaviors that their users can apply to specific portlets.

Training and Consulting

This new release is an evolutionary step for Ext JS, LLC. bringing to market a scalable and enterprise-capable framework on which to built Rich Internet Application. To compliment our support offerings, Ext JS is now offering training and consulting services provided directly by the Ext Core Team. Leveraging the Core Development Team of Ext JS, we can offer unparalleled services for the framework. As the developers of the Ext framework, we’re in the unique position of having the most comprehensive knowledge of Ext and the capability to fully customize it to suit your unique business needs.

Ext 2.0 Final is now Available for Download

Ext 2.0 is immediately available for download and code updates are available to SVN subscribers in the Ext SVN under branches/ext2.0.

Source: Ajaxian
Original Article: http://feeds.feedburner.com/~r/ajaxian/~3/194794898/ext-20-final-released

Google Announces Fastest Growing Search Terms

Written by on Monday, December 3rd, 2007 in Ajax News.

Yesterday Yahoo announced its top search trends for 2007. Google’s list traditionally come later in December (here’s last years list), but today VP of Search and User Experience Marissa Mayer revealed the “fastest rising U.S. search terms” on the Today Show. Thank God the Britney losers either don’t hang out on Google, or else Google has the sense to just filter it out as background noise.

The queries are below. It’s not clear how different these will be from the year-end Zeitgeist list. Last year Google described how they came up with the list: “we looked for those searches that were very popular in 2006 but were not as popular in 2005 — the explosive queries, the topics that everyone obsessed over. To come up with this list, we looked at several thousand of 2006’s most popular searches, and ranked them based on how much their popularity increased compared to 2005.” That sounds a lot like how this list would be compiled.

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/194764583/

Nintendo ES Operating System on JavaScript

Written by on Monday, December 3rd, 2007 in Ajax News.

Jon Hartmann pointed us to the new Nintendo ES Operating System that “is a fairly interesting looking open source research OS created by Nintendo. Runs natively on x86 (and qemu of course), kernel is written in C++, uses an ECMAScript interpreter for all of the userland, uses Cairo for graphics, and even has a port of Squeak.”

You can read a translated homepage and download ES 0.1.

It is interesting to see projects like this and Lively Kernel pop up, and benefitting from faster JavaScript as it becomes available.

Source: Ajaxian
Original Article: http://feeds.feedburner.com/~r/ajaxian/~3/194763061/nintendo-es-operating-system-on-javascript

Paypal Launches Storefront Widget

Written by on Monday, December 3rd, 2007 in Ajax News.

paypalwidget1.jpgPaypal has launched the Paypal Storefront Widget, a web based widget that allows anyone to embed a store widget on a web site.

The Storefront widget offers a seamless e-commerce platform for those wishing to sell anything on their site, such as t-shirts, CD’s or other items

The widget (see pic right) includes:

  • An Index page that shows thumbnail images of all the items for sale through the widget
  • a product page that shows a larger view of the items/ products for sale
  • A shopping cart directly within the widget
  • About and policy pages mean that any conditions are also contained with the widget

Users can set the widget to “sold out” or “sorry we’re closed” from the central control panel, and comes standard with a sharing option; visitors are able to grab the html for the widget from the widget and display it on their own site should they so desire.

I spoke with Paypal prior to the launch and they emphasized that the product was focused on blogs and social networking sites. Paypal has a deal with SixApart that sees the widget being embeddable into TypePad blogs without the need to copy and paste, for everyone else though its no more difficult than any widget is to embed, presuming you know where to get at, and where to paste the html.

paypalwidget2.jpgInitially there are some limitations with the service, for example you only get the choice of one size for the widget, and it currently only supports sales in US dollars. Paypal though will be seeking user feedback once the program takes off and they are open to expanding the options available in the future.

Paypal sees a lot of possibilities for the widget; for example it provides a seamless shopfront for bands on MySpace who may want to sell recordings. It may also be a substitute for donation buttons that are occasionally used by bloggers as well; Paypal admits that some of their previous embeddable shopping options haven’t been as user friendly as they’d hoped, where as the Storefront widget is focused on being simple to use for everyone.

I’ve had time to play with the setup features for the widget and there’s little doubt that Paypal got the easy part right. Drop down menu items for navigation compliment sample products to get users started.

paypalwidget3.jpgThere are some parallels to Tailgate, in that both are transaction on the page. The difference with the Paypal widget is that like any Paypal transaction payment is made on the Paypal website itself to guarantee a secure transaction; the widget is fully transactional only to the last purchase point. This is functionality usually delivered by often expensive merchant solutions where as Paypal is offering this service for free, except of course they get a standard cut from the sale itself.

I know when I first heard about Paypal’s Storefront Widget that my thoughts were: here we go, yet another widget offering, but this is impressive and quite unique in the marketplace. I’d think that this product will be warmly received by those with something to sell, or those who haven’t offered items for sale previously on their blogs or social networking pages due to the cost and technical knowledge required in doing so.

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Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/194754924/

Motionbox Raises $7M Series B Funding

Written by on Monday, December 3rd, 2007 in Ajax News.

Video editing and sharing site Motionbox, which markets primarily to families, has announced the closing of a $7M round of Series B financing led by Constellation Ventures with participation by Canaan Partners and SAS Investors.

Motionbox recently released a premium version of its service that allows you to upload files of any size and enjoy unlimited storage for $30 per year. Videos can also now be downloaded for playback on an iPod or similar devices. If you really want to take your videos “offline”, you can order small flipbooks (naturally dubbed “motionbooks”) that will capture 15 seconds of a video on paper.

We recently covered Motionbox in our round up of online video sharing services.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/194754828/

Video Messaging Service Eyejot Releases Premium Features

Written by on Monday, December 3rd, 2007 in Ajax News.

Eyejot, a service in which you can send short webcam-recorded clips of yourself to others, has added some premium features for power users: video uploading, unlimited storage, 5-minute recording time, mobile access, and freedom from advertising.

Eyejot is essentially video email, as oppose to other webcam-based communication services like TokBox that gets people together for live webcam sessions. The free version only allows for 60-second long messages, 1 month of storage, and direct recording from a webcam. This ad-supported version should be more than adequate for most users (although having one’s messages disappear after a month could be most troubling).

Whether or not you pay $15 per year for the premium version, you can send videos to friends who don’t even have an Eyejot accounts and your messages will play back instantaneously. Nick and I sent some messages back and forth in the office and found the product fairly easy to use.

If you really dig sending video messages rather than simple email, you can also use Eyejot This to share video-annotated webpages. If video isn’t your thing but you want to spice up your messages with audio and slideshow functionality, try GoldMail.

Check out this list for more quick video related services.

Crunch Network: CrunchGear drool over the sexiest new gadgets and hardware.

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/194715379/

Empressr Rebuilds Presentation Tool in Flex

Written by on Monday, December 3rd, 2007 in Ajax News.

It’s been over a year since we last covered online presentation tool Empressr. Tonight the company releases version 3 of its product, which has been rebuilt completely in Flex.

Much of the improvements in this third version are structural, so you might not see much on the surface. Among the noticeable improvements is a new film strip for viewing the slides in a presentation. Click on the middle button at the bottom of the player and you’ll see thumbnail previews of these slides.

Empressr sports an impressively functional presentation tool accessible entirely through the web browser. The point is basically to bring PowerPoint online so you can easily share and collaborate on presentations.

Currently, Empressr prides itself in the ability to bring content into your slides from around the web. Movies and photos don’t need to be hosted by Empressr to be embedded in your presentations; you can pull them from Flickr, YouTube, etc. Completed presentations can also be embedded and published elsewhere on the web (such as in the bottom of this blog post). The editor provides professional snap-to-grid functionality and the ability to make presentations of varying dimensions, so presentations can potentially fitted to any aspect ratio necessary for page embedding.

Not yet available is the ability for groups to simultaneously work on a single presentation, although the company says it will debut this functionality (perhaps for premium members only) before too long. Empressr has also not yet made the leap back offline but the company will design an offline viewer in AIR for the first quarter of next year and an offline editor perhaps in the second quarter.

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Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/194699624/

Fastest DeadPool Ever? IRSeek Shuts Down

Written by on Monday, December 3rd, 2007 in Ajax News.

Apparently IRC participants don’t really like the idea of their conversations being indexed and searchable. Which is exactly what we said when we first wrote about IRSeek four days ago.

The site has now shut down. A blog post explains why:

we have disabled the site…we were under the impression that users in public chat-rooms are aware that their conversations are, by definition, public. Since people are allowed to go in and out of such channels, and anyone could be logging (and most likely automatically logging the conversations in their own IRC client) the channels, it will come as no surprise to users that their chats are available on the web. Also, we assume you are aware of the fact that IRSeek is not the first entity to place IRC logs on the web, and most likely not the last one to do it (ignoring the possibility that chat logs may be stored by others, and not made available to the entire community). We think that users/operators who believe that their discussions on public channels on IRC are private (except their IP, realname, fullname, nickname) are under a serious misconception, with-or-without IRSeek. With that, we read the responses of our users and realize that some are definitely concerned.

Great idea, but people are freaked out about having their IRC chats be public (even though they already are). IRSeek is deadpooled for now.

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Crunch Network: CrunchBoard because it’s time for you to find a new Job2.0

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/194628474/

Vidoop Turns OpenID into Pictures that Pay

Written by on Monday, December 3rd, 2007 in Ajax News.

A picture is worth a thousand words, especially when those words are passwords you can’t remember. An OpenID startup called Vidoop aims to replace your usernames and passwords with a grid of pictures that may contain visual advertisements. To encourage adoption of its user authentication technology, Vidoop will announce today at the Internet Identity Workshop its intention to pay affiliates, starting January 1st, for the logins to their sites that transpire under the myVidoop service.

MyVidoop serves as both a password keychain for all of the sites you log into across the web, as well as an OpenID account provider. Signing into an OpenID-enabled site with myVidoop, or retrieving all of the passwords in your myVidoop keychain, involves not a username and password, but rather a visual grid of images that fall into particular categories. When you first create a myVidoop account, you pick 3-5 types of images (e.g. birds, skyscrapers, flowers, cars). Then whenever you need to authenticate with myVidoop, you simply type the letters of the images in a randomly generated grid that fall into your chosen categories.

There are two main advantages to using this visual authentication system rather than a tradition username and password scheme. The first is security: because you never need to use a username and password (at least with the “pure” OpenID functionality of myVidoop - the service provides merely a layer for non-OpenID authentications), there’s no way for someone to obtain your credentials and create a robot that hacks into your accounts.

Visual authentication requires that a human - or perhaps (impossibly) smart computer - comprehends the images in a grid and the categories they fall into, plus has knowledge of the categories you have chosen (and are less likely to have written down somewhere). On top of this, myVidoop only lets you authenticate on pre-approved machines so the hacker would need to be sitting at your computer, or have possession of your cell phone to undergo approval, to gain access to your myVidoop account and all its stored passwords.

The second advantage is the potential for generating revenue through advertisements. The images in the login grid can be generic, or they can promote a particular brand or product just like advertisements elsewhere on the web. Vidoop has already signed six partners to advertise through its picture grid (such as ConocoPhillips and SmartUSA, a division of Daimler Benz; you’ll see an ad for the gas station 76 in the screenshot above). Currently, Vidoop sells spots directly to advertisers and the ads are simple image overlays. However, the company is developing an API so that ad networks can channel their content into the grid. Vidoop is also working on interactive overlays with product and service offers that are tailored to users’ locations and preferences (see the map for finding local gas stations below).

The advertising potential of the Vidoop authentication system promises to benefit not only Vidoop but its partner sites as well, which is where today’s announcement comes into play. Starting January 1st, Vidoop will pay partner sites 1/100th of a cent every time someone uses myVidoop to sign into their sites. So, if you are a site owner who has 5,000 logins per day through myVidoop, you’ll get only $15 per month. But if you can persuade 1M of your users to log in with myVidoop every day, you’ll earn $3,000 per month.

Payments will only be doled out when users with OpenID accounts provided by Vidoop sign into your site, not when they simply use myVidoop’s password keychain functionality to authenticate with your proprietary username/password scheme. Nor will you make any money if the user opts for an OpenID account provided by someone else. For these reasons, it’s a bit hard to predict when (or if) the myVidoop revenue-sharing system will ever become attractive enough to yield mass adoption (although sites merely need to allow for OpenID authentication and sign up with Vidoop to begin collecting revenue).

OpenID usage in general will need to reach a critical mass before sites can expect to earn a decent amount of money through Vidoop partnerships. However, the company believes that this critical mass could be around the corner, especially if several of the big players (such as Google, Microsoft, and Yahoo in addition to AOL) begin providing OpenIDs to their users. The push for decentralized social networking through the likes of OpenSocial may require these companies to support a universal authentication system, and OpenID would be a natural choice. Vidoop stands to gain from widespread adoption since increased awareness of OpenID would cause more users to sign up for Vidoop. However, increased awareness would also heighten concerns about the security of universal authentication systems, and consequently make Vidoop’s patented visual authentication scheme more attractive to both users and sites alike.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/194618074/



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