Behind the scenes at 37signals: Copywriting
Written by on December 10th, 2007 in Ajax News.
This is the fourth in a series of posts showing how we use Campfire as our virtual office. All screenshots shown are from real usage and were taken during one week in September.
This time we’ll take a look at how we use Campfire to help us write copy for our apps, marketing sites, blogs, etc.
Collect ideas for copy
Jason asks for suggestions about a blog post he’s writing. Ryan, Mark, and Sam offer up some ideas.
Suggest a copy change
Jason suggests adding a message to an app that says, “Upload photo, one moment…”
Kickstart a blog post
Ryan points to a link at a site. His comments lead to a blog post on the subject.
Highlight smart copywriting by showing it in context
Campfire is also great for pointing out smart copy elsewhere. Here, Ryan shares a thoughtful phrase spotted inside an iPhone app.
Related
Behind the scenes at 37signals: Design
Behind the scenes at 37signals: Coding
Behind the scenes at 37signals: Sysadmin and development
Source: Signal vs. Noise
Original Article: http://www.37signals.com/svn/posts/735-behind-the-scenes-at-37signals-copywriting