Do Not Want: Pay-Per-Play Media Audio Ads
Written by on January 24th, 2008 in Ajax News.
Pay-Per-Play Media is offering a new style of advertising that most people won’t like: audio (only) ads that play immediately when you visit a site.
Publishers insert the code on the website they want the audio ad to play on, and every time someone visits the page a 5 second audio ad is played, seemingly without any ability to turn the ad off. Pay-Per-Play claims that the ads are contextually delivered. Visitors only hear one audio ad for every three minutes on each site, meaning that if you’re on a website long enough, you’ll get to hear regular audio ads.
Pay-Per-Play claims there is now “huge demand by major branding advertisers all over the world” for the service, and that they have a network of over 6 million websites playing these ads. The sample audio played on the site was an ad for Tacobell.
Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/222677072/