Yelp, the popular local review site, has just closed a $15 million dollar round led by DAG Ventures, with a valuation of $200 Million. Yelp says that they will be using the money to expand geographically, add onto their sales team, and establish a second office in New York City. This is Yelp’s fourth round of funding, and has now taken $31 million since their founding in 2004.

Yelp is also boasting some impressive stats: 8.3 million uniques in the past 30 days and over 2.3 million reviews (with the 1 million mark being reached on May 2007). Yelp is in a competitive space with Citysearch, InsiderPages, and YellowBot.

With this latest round, DAG joins previous investors Max Levchin ($1 million, Summer 2004), Bessemer Venture Partners ($5 million, Q4 2005), and Benchmark Capital ($10 million, Q4 2006).

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/241882307/

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