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Head on over to CrunchGear to follow our live coverage of the Apple iPhone SDK event, which is being held at the company’s headquarters in Cupertino and will begin at 10am PT.

We’ll be sure to report back here about all the juicy details once things are all done, but CrunchGear is the place to follow the minute-by-minute action.

Update: Here are some highlights as they come in. (Read the full coverage on Crunchgear, where Michael Arrington is literally phoning it in, sending us updates via SMS messages from his iPhone). Update 2: Because of caching delays at CrunchGear, we’re posting most of the liveblog below. From Arrington:

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11:37: Q - how can companies distribute internal applications to iPhone users? A - “we’re working on a model for enterprise to distribute to end users in a private way”

11:29: can only have one exchange account set up at once

11:28: q - can people choose multiple sync methods for iPhone? use iCal and mac sync as well? A - yes

11:27: q - will there be a VOIP app? how will partners react?, a - jobs - will only limit VoIP over cellular network, but they’ll be open over WiFi (no VOIP over cell data)

11:25: q - what about bad apps?, a - we’ll notice it fast and turn off the spiggot

11:22: its steve plus the first two guys to talk on stage after him; first question: “should RIM be worried?”. Jobs - “go ask them”

11:20: next: Q&A

(11:18: clarification: looks like no apps will be released until June, but developers can start building now)

11:17: Steve jobs back on stage, asking press to stay a few minutes but asking everyone else to leave

11:16: Doerr: “i can’t wait to see the great new companies that we build together”

11:15: Doerr: “the iPhone knows who you are and where you are” - revolutionary new platform, wants to fund amazing new companies; iFund is led by Matt Murphy at Kleiner

11:14: “best way to predict the future is to invent it. At Kleiner, we say the second best way is to fund it” — Announcing iFund — $100 million fund

11:13: Dorr just called Steve Jobs the supreme commander of the rebels; “please join me in a salute to the world’s greatest entrepreneur, Steve Jobs.”

11:11: wait a minute, Jobs just said you can download the SDK in an hour and join the developer network (a bit confusing here from earlier statements); $99 to join the developer program at developer.apple.com

11:11: everything they discussed today works with iphone touch too; How to become an iphone developer: in an hour you can download the SDK for free

11:09: software SDK is going out today to some developers and companies; this is not shipping until June (unclear when app store will be generally available)

11:08: a lot of applications will be free. developers are not charged anything for free applications. limitations: no porn, nothing illegal, no bandwidth hogs; they also include “unforeseen”

11:07: business deal: developer picks the price to sell to the user. Developer gets 70% of revenue. No credit card fees. paid monthly

11:06: applications notify you automatically of updates, you can review information and update if you like; The app store is the exclusive way to distribute iPhone applications

11:05: can browse applications, or search - wirelessly download any app to the phone; they have also built a section into iTunes and sideload apps into the iphone; “this is pretty cool” steve says11:04: Steve Jobs is now back on stage, talking about getting the applications in front of users. Announcing the App Store Will go on every iPhone on next software release

11:00: next: SEGA; Ethan Einhorn from sega now on stage, showing Supermonkeyball game; controling thru accelerometer

10:57: using SQLite database; and enhance screen resolution to show pills

10:56: next: Epocrates; they create products used by half a million health care workers, including 25% of physicians; Glenn Keighley is on stage; showing a drug lookup application that is linked to their main application to information on show thousands of drugs.

10:53: next: AOL. AIM on the iPhone; Rizwan Sattar from AOL on stage; showing a live conversation on AIM through the app, switch between active chats by swiping

10:52: the SDK can speak to the force.com API; when new leads come in, will see them right away; showing integration with iphone mapping functionality as well; they did all this with one developer, in less than two weeks

10:49: next up: Chuck Dietrich from Salesforce; showing basic sales pipeline application for the sales person

(Photo below courtesy of Engadget)

10:47: It took EA two days to get cocoa touch up and running, then they brought in their game code and put in all 18 levels.

10:46: first - Electronic Arts. Travis Boatman from EA is now on stage to talk about experience with iPhone SDK; showing a game called Spore

10:45: “a few weeks ago we contacted a handful of companies and asked them if they could send out a couple of engineers for a couple of weeks to build apps on the new platform”

10:42: space fighter game that users accelerometer; move phone around to steer; oh wow this is cool

10:40: he is showing off a new demo/test application called touch effects, users choose a photo or take a photo. using open GL mesh distortion. its like mac photobooth to distort photos - but this is cool, if want to undo, just shake it like an etch a sketch - uses accelerometer. This took two days to code; more advanced - two week project, less than 10k lines of code

10:36: he is now building a simple application on Xcode and running it on the simulator

10:34: next tool: iPhone Simulator; simulates the entire api stack of the iPhone OS; wow, i want this on my mac - he’s now demoing the iPhone simulator

10:33: next tool: Instruments; This is the comprehensive suite of performance analysis tools. It runs live connected to you iphone.

…

10:31: next tool: Interface Builder; this is the tool you use to build the user interface for the iPhone application. Wow, drag and drop tool to build the user interface

10:29: Xcode is a source editor and already knows all about the iPhone SDK. It will code complete to the APIs in the SDK. Handles project management and source control management

10:28: “we are years ahead of any other mobile device platform”; launching framework, APIs and tools to build/debug/optimize; talking about tools now. Xcode: started with OSX version, now use for building apps for the iPhone

10:27: Cocoa Touch details: built all around the idea of touch as an input; multi touch events, multi touch controls, accelerometer, view hierarchy, localization, alerts, web view, people picker, image picker, camera; accelerometer is a “full three access sensor”

10:24: The core OS is almost identical to other Macs; customized power management; Core Services: there are a lot of different pieces to this. APIs to talk to contacts, SQLite, Core location, file access, collections, net services, etc.

10:22: Cocoa is the best application framework out there; but based on mouse and keyboard; Apple took the Cocoa framework and added the touch UI and built Cocoa Touch

10:21: but today opening up the same Apple internal APIs and tools that Apple uses to build their own applications. Available today

. . .

10:18: next up is Scott Forstall to talk about the native iPhone SDK; Scott first giving an update on web applications, available at launch of iphone; there are now over 1,000 iphone web applications.

10:18: says they’ve been working with Nike and Disney to test the new iphone + exchange server; says the iphone is now the best enterprise mobile device

. . .

10:10: mail, contacts, calendar all remain same look and feel

10:09: support for exchange is built right into the iphone, users will now have push email, push contacts, push calendar, a global address list and the ability to remote wipe the phone; all the applications on the iphone will remain the same though

. . .

10:07: They are building Microsoft exchange support right into the iphone — iphone now works with exchange server

10:07: with those things, adoption will be huge in the enterprise; Phil says they are doing ALL of these things in the next release of the iPhone software

10:06: [Phil Schiller] needs: push email, push calendar, push contacts, global address list, want VPN - most requested is Cisco IPsec VPN; want certificates and identities, enterprise wife APa2/801.x; enforced security policies, device configuration; and finally, they want the ability to do a remote wipe (kill data on the phone)

. . .

10:02: for the first time you really have the internet in your pocket; the iphone is 71% of U.S. mobile browser usage; if you’re surfing the net from a phone, its probably an iphone

10:01: Steve Jobs just walked on stage; says apple has come really far in 8 months since launching iphone; in 8 months has garnered 28% market share, second only to RIM, of smartphone marketshare

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/246864122/