More Details On The Google-Salesforce “Enemy Of My Enemy Is My Friend” Alliance
Written by on Sunday, April 13th, 2008 in Ajax News.
On Monday, Google and Salesforce are officially announcing the complete integration of Google Apps (Docs, Calendar, Gmail, and Gtalk) and Salesforce’s online enterprise apps. TechCrunch broke the story last week. Now we have some more details. Google Apps will get exposure to Salesforce’s one million paying business subscribers, and Salesforce in turn
Google is in effect becoming Salesforce’s productivity suite. Google documents, spreadsheets, and presentation can be created from within Salesforce’s CRM application. With one click, sales people who use Gmail can send any email correspondence with potential or existing customers to Salesforce where it becomes recorded as part of the sales cycle. Sales events and marketing campaigns can be overlayed onto a Google Calendar, as well as colleague’s schedules for figuring out convenient meeting times. And GTalk works as the de facto instant messenger within Salesforce.
Salesforce founder and CEO Marc Benioff tells me that he is embracing Google as another way to undercut Microsoft:
You’ve seen what we have been doing is slowly integrating all of our services with theirs. Certainly the enemy of my enemy is my friend, which makes Google my best friend. I have spoken with a lot of customers who want to get off of Microsoft Word.
Of course, Microsoft’s desktop Office apps are threatened long-term by Google Apps, and its own CRM software for small businesses is threatened by Salesforce. But why didn’t Salesforce simply build its own Web-based productivity apps as so many others are doing? Says Benioff:
I really didn’t want to compete against Google in an area they consider core.
Better to gang up against Microsoft together. Now he has the leading Web-based productivity suite baked into Salesforce. But that brings up another question. If Google and Salesforce are so well suited for each other, why doesn’t Google just buy Salesforce? It could accelerate the growth of Google’s enterprise business and make it a little bit less reliant on advertising dollars (since Salesforce charges monthly subscriptions). When I put this notion to Benioff, he punts it back to Google:
You should give them a call and ask them about that.
Something tells me I won’t get a straight answer from them either.
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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/269770948/

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