Archive for April 20th, 2008

Six Apart Launches Ad Network, Moves Into Services

Written by on Sunday, April 20th, 2008 in Ajax News.

Six apart is moving launching an advertising network for blogs and will begin offering professional services (design, implementation, development, optimization) after acquiring New York based creative agency Apperceptive (this was correctly guessed by Cameron Barret in a Friday post (see comment 156) asking for readers to tell us who they thought Six Apart acquired).

Advertising Network - Six Apart Media

The company is now competing with Federated Media Publishing, Glam, the upcoming Technorati ad network and a number of others to get bloggers to join their network.

Six Apart has long sold advertising for itself on its network of free blogs on LiveJournal (before it was sold) and Vox. CEO Chris Alden says they have significant experience in grouping like-blogs and selling to large advertisers. The only difference now is that they will partner with the blog publisher and share revenue. They are partnering with Adify to provide back end admin infrastructure for publishers (accounts, payouts, etc.).

Six Apart says they’ve been able to group blogs and sell advertising to big brands (HP, MSN, Universal, among others), something that is hard to do without big name publishers. They think they can create a high value ad network for the masses. Currently, sites like FM and Glam provide high value advertisers but only to top sites. If Six Apart can deliver those kinds of advertisers, and the rates they pay, to millions of small blogs, they may have a hit on their hands.

There is no requirement that the blogs be using a Six Apart blogging platform. If you can add advertisements to your blog, you can join the network. Six Apart Media is led by David Tokheim.

Blog Services - Six Apart Services

Six Apart will also begin selling services to blogs for a fee. The core services will be offered by the Apperceptive team in New York, and include site design, back end development, search engine optimization and other services. These services are aimed at larger publishers that can pay, and will also be provided free or at a discount to members of the advertising network.

Six Apart Services is led by Marissa Levinson and David Jacobs.

Information provided by CrunchBase

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/274433349/

Why do we plan up front?

Written by on Sunday, April 20th, 2008 in Ajax News.

Buying my first place has been a really educational experience. I posted earlier about how I got boxed in with paint colors. Today I reflected on another lesson. When it comes to software development, I always try to follow a step-by-step approach. Mock something simple, see how it feels, decide what to do next. Rinse and repeat, and let the design unfold. It’s a slow game of patience and confidence, and I swear by it for the best results.

Why then, am I doing the exact opposite with our condo? We still haven’t closed, and I have a precision scaled floorplan in Illustrator full of furniture arrangements. I have a Backpack page detailing the exact sofa, sideboard, console, shelving, and landing strip gear. It’s a master plan with every piece fitting into the puzzle. And I haven’t the faintest idea if I’ll actually like it all.

I know I’m doing it all wrong. I should go to the real space and start with one thing. Pick the perfect sofa, put it in the living room, and feel it out. What is needed next? What would compliment the room now? What’s the next-most-important thing? My top-down plan is the total opposite of such a sensible bottom-up approach. So what’s going on here?

Here’s the secret: Uncertainty. It’s the same reason why so many people balk when we tell them to throw their functional spec out the window. I care so much about the design and feel and function of my condo-to-be that I can’t stand the uncertainty of not knowing how it will turn out. I want to know NOW so I can stop worrying about it. And of course, it’s impossible to really know what the best design will be without actually building the real thing step by step. But still, I don’t want to wait for such realities. And so I plan, and I plan, and I plan.

Plans are a strategy against uncertainty. The problem is, they only make you certain of your imagination. I’m lucky enough to know that my plan is a nervous occupation, not something I’ll follow. I haven’t purchased that sofa, that sideboard, or those shelves yet. And the next time someone furrows their brow when I tell them to slow down and go step by step, I’ll remember the feeling.

Source: Signal vs. Noise
Original Article: http://www.37signals.com/svn/posts/982-why-do-we-plan-up-front

The secret to making money online

Written by on Sunday, April 20th, 2008 in Ajax News.

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I gave this talk at Paul Graham’s excellent Startup School and the fine folks at Omnisio synthesized slides and video. They have all the other talks from the school as well.

Source: Signal vs. Noise
Original Article: http://www.37signals.com/svn/posts/981-the-secret-to-making-money-online

Travel Ad Network Raises $15 Million in Series A Funding

Written by on Sunday, April 20th, 2008 in Ajax News.

The Travel Ad Network (TAN) has raised $15 Million in a series A funding round led by Rho Ventures and Village Ventures. TAN is one of the web’s leading advertising networks, targeting users on top travel sites including Lonely Planet and Rand McNally.

The site was founded in 2003 and has risen to success with less than $1 million in outside funding prior to this round. It differentiates itself from other marketing networks by serving ads exclusively to ‘top-tier’ travel sites. According to their press release, TAN delivers 12.5 million uniques monthly to member sites.

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/274372355/

UserVoice offers a hosted way to harness the innovation and ideas of customers and potential customers that replaces email.

San Francisco based UserVoice improves the signal-to-noise of user opinion by allowing the moderation of the ideas of one person against the opinions of the many. UserVoice allows users to voice opinions, suggestions, and complaints. The video above demonstrates how it works (it’s difficult to pigeon hole) but think focus groups for companies that can’t afford focus groups, with elements of a forum and even Digg style voting thrown in for good measure.

For companies, UserVoice offers an open and transparent process for customer feedback to any company. The system also allows site owners to ask the community more directed questions (e.g. by a poll) about how users like a new feature or what they think of a specific idea.

I first saw UserVoice when I interviewed Guy King for CushyCMS (post here), King loves the service and although I didn’t video it, he spent 5 minutes showing me how they were using it. It’s always a good sign when people not involved with the company spontaneously evangelize a product. CushyCMS’s UserVoice page here and the official demo page for UserVoice can be viewed here.

The service is completely free during the public beta. UserVoice competes with SalesForce (IdeaExchange) and GetSatisfaction.

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/274364998/

Rentoid Wants To Be The Place For Renting Anything

Written by on Sunday, April 20th, 2008 in Ajax News.

rentoid.jpgRentoid offers an eBay style variety of items, but with one distinct difference: the items are only available for rent.

The Melbourne, Australia based startup launched in beta last year and has slowly been growing its user base as it adds features and signs distribution agreements. Items for rent can be searched by type of item and location, and social tagging by members in encouraged.

Content comes from its user base and through agreements with rental companies; in Australia Rentoid has agreements with national rental providers including Coates, Kennards, and Radio Rentals.

Current rental listings on the site include private jets, Islands, Dogs, rubix cube, ladders, Ferraris, high end handbags, and more regular fare.

Rentoid currently has members in the United States, India, Singapore, China, Hong Kong, New Zealand and the UK (as well as its native Australia), and the platform supports dollars and pounds.

Zilok is a similar service we’ve covered before.

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/274345879/

Mollom May Soon Offer Serious Competition To Akismet

Written by on Sunday, April 20th, 2008 in Ajax News.

mollom.jpgMollom is a new blog spam prevention tool that’s shaping up to be serious competition to Automattic’s Akismet, the current market leader.

Belgium based Mollom was founded earlier this year by Dries Buytaert, the founder and project lead of the Drupal project and Benjamin Schrauwen, a Post-Doc researcher at Ghent University and Machine Learning expert. Mollom automatically blocks comment form spam, contact form spam and fake user accounts using a filtering technique based on the combination of content analysis and CAPTCHA challenges.

When new content is analyzed by Mollom’s intelligent text-analysis filter, and Mollom is unsure whether it is ham or spam, it asks the user to answer a CAPTCHA challenge. This challenge-response procedure doesn’t block human users. If an unwanted message still makes it onto a website, users can help fight back by reporting to Mollom. The service learns from its mistakes.

According to statistics from Mollom (they publish a full scorecard here), the service is 99.94% accurate, making 6 mistakes per 10,000 comments, but one key to the service is its ability to learn as it goes along, so the team is aiming to improve those figures over time.

The business model will be similar to Akismet (they’re currently in beta testing only); the basic Mollom service will be free with commercial/ high-traffic websites paying but getting more advanced features, improved reliability and performance. They also plans to offer dedicated, managed Mollom servers for high-end users. Current Mollom users include Sony BMG, Adobe and FastCompany.

Buytaert told me that although offering the same features as the competition, Mollom’s goal goes further than spam-blocking alone.

We want to increase the overall quality of your site’s content. For example, Mollom’s CAPTCHA service already helps block fake user accounts, and we are experimenting with various automated content-quality assessments, including blocking obscene, violent and profane content.

The service is already getting a lot of positive buzz in the Drupal community and the statistics are impressive. They don’t currently have a WordPress version, but they did ask that I mention they’re looking for a WordPress developer to write one, contact details here if you’re interested.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/274330136/

Skype Co-Founding Engineers Invest In Pet Social Network

Written by on Sunday, April 20th, 2008 in Ajax News.

uniteddogs.jpgAmbient Sound Investments (ASI), the investment company established by the four co-founding engineers of Skype has invested $235,000 USD in United Dogs and Cats Ltd, an Estonian startup that offers localized social networking sites for lovers of dogs and cats.

UnitedDogs.com and UnitedCats.com offers traditional social networking tools such as blogs, profile pages and photo sharing to pet lovers, and is available in English, Russian, German, French, Spanish, Portuguese, Croatian, Dutch, Danish, Estonian, Latvian and Lithuanian. Combined the sites have over 40,000 members, not enough for it to be counted by comScore, although the new Alexa notes that UnitedDogs is a top 1000 site in Luthiana and also scores well in Malaysia and Indonesia.

UnitedDogs.com compares well to competitor PawSpot (our review) in terms of traffic but still lags (or should that be wags…) well behind market leader Dogster.

This is the second investment in United Dogs and Cats by Ambient Sound Investments, having provided an undisclosed Angel Round in October 2007. See also ASI’s May 2007 investment in Freenzo. The additional investment takes ASI’s stake in the company to 18%.

The new money will be used to expand the reach of the UnitedDogs.com and UnitedCats.com.

disclosure: Michael Arrington is an investor in Dogster

uniteddogs1.jpg

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/274316720/

Who Are The Top Tech Bloggers?

Written by on Sunday, April 20th, 2008 in Ajax News.

We’ve been analyzing historical TechMeme data to dig a little deeper than the leaderboard information on the site that shows top blogs over the trailing 30 days. Mark McGranaghan and I are slicing the data in a number of ways and will publish in shortly on CrunchBase.

For now we thought we’d show a teaser - below are the top 100 tech bloggers/authors, based on the total number of headlines they have had on TechMeme from January 1, 2008 to today. The data isn’t 100% perfect as we’ve been grabbing it only once per hour, so a headline that was up for less than one hour may not be counted. But in terms of tracking the most popular bloggers, the data is meaningful. Since a lot of the top leaderboard blogs are multi-author, this helps to shake out who’s actually writing the popular stories.

Full list is below:

(more…)

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/274253196/

Amazon and JibJab Alum Dave Schappell will launch his newest startup, TeachStreet, sometime tomorrow. They will also announce a first round of funding: $2.25 million from Madrona Ventures, Bezos Expeditions and a number of angel investors.

The company, a sort of Yelp for real world classes (cooking, dog obedience, music lessons, ballroom dance, foreign language, golf, yoga, etc.), allows instructors to upload information about classes. Users can look for available classes, and read and write reviews on the course and the instructor.

For now the site will be advertising supported. in the future TeachStreet may charge instructors for premium services. They will become particularly good at promoting quality services to users over time, Schappell says, and they can charge for that. They will also be able to direct highly targeted advertising at users - a book on dog training, for example, to users looking for dog obediance classes.

The service is launching first in the Seattle area and has 25,000 courses in 8 primary categories and 70 subcategories. Most search and browsing, however, is done through tags, which allow for the creation of literally any category of classes.

Dutch startup Libersy,which is creating a distribubted booking system for real world services, is indirectly competitive. For now, Schappell says, TeachStreet will not directly provide booking and calendaring services, but it’s a feature they’ll add in the future.

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Source: TechCrunch
Original Article: http://feeds.feedburner.com/~r/Techcrunch/~3/274243423/