Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
Written by on November 21st, 2008 in Uncategorized.
When Apple started running the anti-Vista commercial (above) mocking Microsoft for spending $300 million on Vista’s own ad campaign instead of on fixing its problems, I called it hypocritical:
Apple’s advertising budget is also pretty massive. I mean, I see more Apple commercials on TV than ads for Barack Obama. Apple is on track to spend more than $3.5 billion on SG&A (selling, general, and administrative expenses) for its fiscal year that ended September 30. How much of that was spent on advertising? I don’t know, but 10 percent doesn’t seem unreasonable.
It turns out that I underestimated Apple’s advertising budget. Lindsay Blakely at Bnet (a former Business 2.0 reporter) found the actual numbers in a subsequent SEC filing. In its 2008 fiscal year that just ended last September, Apple spent a whopping $486 million on advertising. (In fiscal year 2007, it spent $467 million, and in fiscal year 2006 it spent $338 million).
Half a billion dollars on marketing. No wonder I think Apple products are so great.
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Source: TechCrunch
Original Article: http://feedproxy.google.com/~r/Techcrunch/~3/TmHrcbNO4xE/